Win at occupancy and staffing

Better manage your lead and applicant journeys with VIA's unified CRM, applicant tracking system, and contact center

Schedule a Demo
Senior living CRM and call center as seen by a senior on their journey

The way we recruit and sell has changed for good






Labor Market
Impacting Occupancy




Hourly Wages


Agency Fees

The best companies treat their applicants like leads

Sales Funnel

Moved In Deposit Tour Completed Tour Scheduled Lead Contacted Lead Uncontacted


Recruiting Funnel

Hired Offer Interview Completed Interview Scheduled Applicant Contacted Applicant Uncontacted


Similar Paths

Multi-Stakeholder Management

A single platform to manage all interactions with key stakeholders. Prospects, residents, families, referral sources, applicants, and employees

Via Senior Living CRM Stakeholders

Communications Hub

One place for all communications. Calls, texts, and emails

Automatic Activity Logging

Automatic bi-directional logging of every electronic and voice communication

VIA Sales Activity Log

Pipeline Accelerator

Everything you need to accelerate your pipeline — all in one place. See the big picture; take individual and bulk actions; strategically advance your relationships

VIA Sales Pipeline

Guidance Engine

Any time you’re navigating a complex process, VIA provides step-by-step instructions. Streamline and simplify move-ins, new employee onboarding, status changes, etc.

Via Contact Center Guidance

VIA was created by a coalition of senior living providers who wanted to do things differently.

We were tired of complaining about not having the technology solutions we wanted.

We realized we couldn’t fix a broken system by ourselves; we had to come together.

If you’re ready for something better, come join us.

More About the Movement

Senior living leaders are winning with VIA

Avalon Memory Care increased their monthly tours by 180%

The best part of utilizing VIA’s Contact Center is the Advocates. They really listen to our needs and are always responsive to change. I can tell they strive to know our community, brand, and have excellent customer service.”

Sarah Schoonover

Marketing Director at Avalon Memory Care

Serviam Care Network review

Brightview Senior Living Trusts the VIA Contact Center to Deliver Results Each Week

Using VIA Contact Center for our lead management services was an easy “yes.” Brightview can trust the Advocate team with our leads, and that they will deliver proven results every week. The Client Success Managers always keep us in the know and the platform itself provides easy visibility with our numbers.

Mike Thompson

Director of Digital Marketing, Brightview Senior Living

Serviam Care Network review

Comprehensive Data Helps Me See How to Get the Best ROI

The VIA Contact Center knows how to make a great first impression! The lead management services have already proven to be valuable. It’s comprehensive and the data provided helps me easily see where our leads are coming from and how to get the best ROI.

Hollie Walker

Vice President of Marketing, Arrow Senior Living

Serviam Care Network review

The VIA Contact Center Always Delivers What They Promise

I am grateful to VIA Contact Center and the work they do for Brightview Senior Living. The Client Success Manager always keeps us in the know and updates us weekly on our lead management and important KPIs. I can rest assured knowing that Serviam always delivers what they promise.

Denise Manifold

VP of Sales, Brightview Senior Living

Serviam Care Network review

Having everything in one place gives us the time back to excel at our jobs

VIA keeps Bickford’s sales team in sync from day-to-day operations to seeing the big picture in our communities. Having everything in one place gives us the time back to excel at our jobs, have better relationships with our leads, and meet our sales goals.

Shannon Riberdy

SVP of Operations at Bickford Senior Living

The VIA Contact Center Always Goes the Extra Mile

I want to express my gratitude for Serviam. The Client Success Managers rise to any challenge we face and are always flexible when working with us. Their willingness to go the extra mile to provide a standard of excellence does not go unnoticed. VIA’s lead management services keep our team organized and focused on tours instead of chasing leads.  

Tim Dunne

President & Chief Operating Officer, Claiborne Senior Living

Serviam Care Network review

VIA is An Extension of Our Sales Team

I am thankful for the VIA Contact Center and everything they have done for The Spires at Berry College. Their responsiveness to our needs makes a big difference and makes us feel confident in our decision to work with VIA every day. They are truly a great extension to our sales team.

Logan Yerby

Marketing and Move-in Coordinator, Spires at Berry College

VIA is an extension of sales teams

    Meet with one of our team members to see VIA in action

    One platform simplifies everything… So you can get back to the business of relationships

    Be on your way to full buildings, fully staffed

    The world of senior living has changed for good. Shouldn’t your software keep up?

    You deserve a unified platform to manage the lead and applicant journey

    Schedule a Demo