Great leaders are always looking to equip their teams with everything they need to increase occupancy in their senior living communities. Unfortunately, it takes many software systems to run a successful community today – sometimes as many as 30-40. Your executive directors are balancing a lot between tech and caring for residents – so you want to set them up for success when selecting the best senior living CRM. Doing so will be a game-changer for your occupancy, helping you to attract and retain more residents, and ultimately increase your revenue. In this article, we will discuss three ways a Senior Living CRM can boost your occupancy in 2023.
Senior Living CRMs – why do you need one?
Before we dive into the ways a Senior Living CRM can boost your occupancy, let’s first define what a CRM system is. CRM stands for Customer Relationship Management, and it refers to software used to manage interactions with potential residents and your sales teams. In the senior living industry, a CRM system can help you manage your leads and track your sales efforts. With a senior living specific CRM, you can streamline your sales processes, automate repetitive tasks, and gain valuable insights into your sales efforts.
1. Improve Lead Management
One of the key benefits of a senior living CRM is improved lead management. A CRM system will help you track and manage your leads from the moment they express interest in your community to the point of move-in. With a Senior Living CRM, you can store all your lead information in one place, including contact information, relationship insights, and preferences. This allows you to easily segment your leads and tailor your marketing efforts to their specific needs. Not only that but having all the lead information and activity in one place helps you when you have sales turnover, or multiple people working on a lead.
2. Enhance Sales Processes
In addition to lead management, a Senior Living CRM can also help you enhance your sales processes. With a CRM system, you can track your sales pipeline and gain valuable insights and reports into your sales performance. This allows you to identify areas for improvement and make data-driven decisions.
A Senior Living CRM can also help you automate your sales processes. For example, in VIA Sales, sales calls are tracked and automatically logged for you, so you can reduce time manually logging and recording tasks. This helps to streamline your sales processes and improve efficiency.
3. Increase Resident Retention
Finally, a senior living CRM can also help you increase resident retention. By using a CRM system, your sales team is logging important information on an everyday basis that will be important in keeping them healthy and happy after they move in. You want your residents to enjoy their new home, so gathering important information early in the process will keep residents engaged and ultimately lead to higher retention rates.
Conclusion
In conclusion, a senior Living CRM can be a valuable tool for increasing occupancy in your senior living community. By improving lead management, enhancing sales processes, and increasing resident retention, a Senior Living CRM can help you attract and retain more residents, and ultimately increase your revenue. If you’re looking for ways to boost your occupancy in 2023, consider investing in a Senior Living CRM like VIA Sales, a modern CRM for the new world of senior living sales.
FAQs
1. What is a Senior Living CRM?
A Senior Living CRM is a technology used to manage interactions with potential residents in the senior living industry. It helps you manage your leads and track your sales efforts. It captures important data to help you manage your marketing and sales efforts.
2. How can a Senior Living CRM help me increase occupancy?
A Senior Living CRM can help you improve lead management, enhance sales processes, and increase resident retention. By doing so, it can help you attract and retain more residents and ultimately increase your revenue.
3. What are the key benefits of a Senior Living CRM?
The key benefits of a Senior Living CRM include improved lead management, enhanced sales processes, increased resident retention, and streamlined marketing efforts. It can also help you gather valuable insights into your business and make data-driven decisions.
4. Is a Senior Living CRM easy to use?
Yes, a good Senior Living CRM should be easy to use and intuitive. Make sure when you shop for a CRM to think about the end user. The sales director is busy with a million things over their day-to-day, so you want a system that’s easy to adopt and one they want to use. It should provide training and support to ensure that you can use it effectively, even after you’re onboarded.
5. How much does a Senior Living CRM cost?
The cost of a Senior Living CRM can vary depending on the features and functionality that you need. However, many CRM systems offer different pricing plans to fit different budgets, so it’s important to do your research and choose a system that meets your needs and budget. Want to see the newest senior living CRM on the market? Schedule a time to see VIA in action here.
