Kansas City, MO (February 12, 2025) – Senior Living Financial Specialist and VIA Contact Center (VCC) under Serviam Care Network, two purpose-driven organizations, are proud to announce their merger as Catalyst Senior Living Solutions (Catalyst). This strategic move brings together industry-leading contact center services and expert financial advocacy, helping senior living operators achieve greater occupancy and financial success.
A New Focus While Serviam Care Network Continues Its Mission
It’s important to note that Serviam Care Network remains an independent organization, continuing its core mission of transforming how America cares for seniors by bringing operators together in new ways to tap into new opportunities. Serviam’s focus on value-based care and healthcare services remains unchanged. The transition affects only the VIA Contact Center business line, which will now operate under the Catalyst brand, offering expanded solutions that integrate contact center expertise with financial advocacy. Serviam will remain the majority owner in Catalyst.
Why Catalyst?
A catalyst is someone who inspires and empowers others—both professionally and personally—to achieve greater fulfillment. At Catalyst, we embody this role every day by supporting senior living communities and families with solutions that foster meaningful connections and enhance the lead management process for operators.
Expanded Services to Drive Senior Living Success
Catalyst offers an integrated approach by combining its proven contact center solutions with financial advocacy services, ensuring no sales lead falls through the cracks. Currently, about 10-20% of incoming leads to the contact center are disqualified for financial reasons. With Catalyst Financial Advocates layered in, these leads can now explore options that make senior living attainable.
Key benefits of the new Catalyst offering include:
- Catalyst Contact Center (formerly VIA Contact Center):
- Speed to lead: 10 minutes or less
- CRM integration for seamless operations
- 15+ hour daily coverage, seven days a week
- Expert advocates trained to reflect each community’s unique sales philosophy
- Catalyst Financial Advocates (formerly Senior Living Financial Specialists):
- 30+ financial resources in a one-stop-shop.
- A dedicated team of expert advocates with more than 100 years of experience in senior living and funding resources.
- Customized approaches for every unique financial scenario.
- Real-time qualification processes to close leads faster.
“By bringing together our financial expertise and contact center services under Catalyst, we’re delivering solutions that help senior living operators engage more qualified leads and drive occupancy,” said Tim Donnelly, CEO of Serviam Care Network.
Sherrie Bebell, President of Catalyst, added, “This merger marks an exciting step forward for our clients. With Catalyst, they can access a seamless and comprehensive approach that enhances their sales process and ultimately supports more seniors in finding the care they need.”
Sherrie Bebell, serving as President and Co-Founder of Senior Living Financial Specialist, has over 20 years of experience in sales, marketing, and operations within senior living, real estate, and hospitality developments. In her role, she has successfully led initiatives that bridge the financial gap between seniors and communities, cultivating key partnerships and implementing strategies to maximize occupancy. Her experience as an asset manager and SVP of Sales & Marketing at Columbia Pacific Advisors provides her with a rare, strategic lens—one that seamlessly integrates financial clarity with senior living operations, ensuring communities thrive while empowering seniors to make confident, informed decisions about their future.
Existing clients of both Senior Living Financial Specialist and the VCC will experience no disruption in service. The same trusted team remains in place, with an expanded suite of services available to support their evolving needs. Operators interested in learning more about Catalyst’s enhanced offerings are encouraged to reach out to Rachel Keller at rachel.keller@catalystsls.com to see Catalyst in action.
For more information, visit our website.
About Catalyst Senior Living Solutions
Catalyst Senior Living Solutions is dedicated to empowering senior living operators with integrated contact center solutions and financial advocacy services. Our mission is to remove financial and operational barriers, helping more seniors transition into communities where they can thrive.
Media Contact:
Rachel Keller
Catalyst Senior Living Solutions
rachel.keller@catalystsls.com